GRACIELITA

GRACIELITA: muñeca de pasta y de plástico (1953 - 1966)

Gracielita fue lanzada en 1953 por Eduardo González, dueño de la fábrica de muñecas Eidema. Estableció dos locales exclusivos: el primero en Florida 835, a pasos del de Marilú y del de Mariquita Pérez, y el otro en Cabildo 1559. Había abundante publicidad en Billiken y en otras revistas infantiles, como Pepín Cascarón. Aprovechó ampliamente los programas infantiles en la radio y en la televisión para promocionarla. 

En sus inicios, Gracielita medía 55 cm., pero esta medida fue variando levemente ya que se fabricó de tres maneras diferentes según la época: enteramente de pasta (1953 - 1954), con cuerpo de pasta y cabeza de plástico rígido (c. 1954 - 1955), enteramente de plástico rígido (desde 1955) y enteramente de plastisol (c. 1963 - 1966).

Gracielita bailarina

De mi colección

PUBLICIDADES:

                                   

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JUGUETES JUGAL - PUBLICIDADES

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JUGAL

JUGUETES JUGAL

MUÑECA MASCARITA

Con tres caras: sonriendo, durmiendo y llorando 

 Pielangeli
Muñecas de plastisol (1957 - 1965)

Esta pequeña (aprox. 25 cm.) tiene la cinta que las caracterizó entre 1958 y 1963: "La Miss Universo de las Muñecas".


















La versión de Pielángeli con pelo implantado
 apareció en 1960.

Sarita Montiel

MARCELINO -MARCELINA: 

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ADA ROSA

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ALMANAQUE 1952

ALMANAQUE DE DICIEMBRE DE 1952 

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Steiff - The Story of an extraordinary woman and a unique company

THOSE WHO BELIEVE IN THEMSELVES ARE FREE

The story of an extraordinary woman and a unique company

FROM: http://www.steiffusa.com/steiff-the-story/

The story of children’s dreams come true: As an energetic young girl, Margarete Steiff fought for her place in life, against much resistance.

With a pin cushion in the shape of a small stuffed elephant, she wrote the first chapter of the unprecedented success story, which is still being continued today, over 100 years later.

Thanks to the loving dedication and quality consciousness of all the employees, the story of Margarete Steiff and Steiff GmbH remain inseparable from each other.

1847- How it All Began

On 24th July 1847, Margarete Steiff was born in Giengen an der Brenz as the third of four children. When she was 18 months old, she was ill with a high fever, following which her legs became paralyzed and it hurt her to use her right arm.

Three years later, a doctor in Ulm diagnosed her with poliomyelitis. The many doctor's visits and treatments did not help; her parents grew disconsolate. What could little Margarete expect from life now? She would be dependant on the care of others for life.

But the cheerful Margarete fought for her place. She was taken to school in a hay cart by her siblings and neighbouring children, and taken upstairs to the classroom by a woman who lived near to the school.

1862 - Apprenticeship and First Steps

In spite of the pain in her right hand, Margarete went to sewing school and at the age of 17 she completed her training as a seamstress.

Her older sisters Marie and Pauline opened a women’s tailors in 1862 in which she also worked from time to time. When Marie and Pauline left their home town around 8 years later, Margarete continued alone.

1874 - The foundations are laid -  the step towards independence

In 1874, Margarete’s father converted her parent’s house and built herself her own work room, a small tailors shop. With the first money that she earned herself, she bought her own sewing machine. She could only move the fly wheel on the right hand side with difficulty, and so without further ado the machine was reversed.

In 1877, Adolf Glatz, her cousin’s husband, advised her to take the step towards independence. Thereupon Margarete founded her own felt clothing business and successfully sold clothes and household articles which she had made. Soon she was able to employ several seamstresses. In the magazine ”Modenwelt“ (Fashion World) from December 8, 1879, Margarete saw the sewing pattern for a small stuffed elephant. Using this pattern, she made the elephant as a pin cushion, but soon the little stuffed animals became very popular as children's toys.

1880 - Margarete Steiff GmbH is founded 

The official founding date of Steiff Manufacture was 1880. The first big seller was the elephant, which her younger brother Fritz sold at the nearby Heidenheim market. Just six years later Margarete had sold over 5,000 elephants and was now designing other stuffed animals, too. In 1890, Fritz built a house for his sister, with a flat on the first floor, designed for disabled people, and a small shop on the first floor. At the house in what is today ”Margarete Steiff Straße“ (Margarete Steiff Road) there is the sign “Filz-Spielwaren-Fabrik” (Felt Toy Factory).

In 1892 the first illustrated Steiff catalogue was released which showed the diversity of the range. In addition to elephants there were monkeys, donkeys, horses, camels, pigs, mice, dogs, cats, hares and giraffes. In the catalogue was also Margarete’s motto,  "Für Kinder ist nur das Beste gut genug!“ (for children, only the best is good enough!“).

One year later, on March 3rd 1893, the toy factory was entered in the trade register as ”Margarete Steiff, Felt Toy Factory Giengen/Brenz”. For the first time the toys were presented at the Leipzig toy trade fair. Margarete now employed 4 seamstresses and 10 home workers.

1902 - The Teddy bear is born ... and conquers the world

Richard Steiff, Margarete’s creative favourite nephew, entered the company in 1897. He attended the school of applied arts in Stuttgart and studied in England. His animal sketches were the basis for many Steiff creations. In 1902 he designed the "Bear 55PB" bears, the world's first stuffed toy bears with moveable arms and legs. When searching for a suitable covering, Richard found the cuddly and good for coloring mohair plush produced by the Florweberei Schulte (Schulte pile weaving mill) in Duisburg.

Margarete herself remained skeptical, but Richard was allowed to present his bears at the Leipzig toy trade fair.

The breakthrough came when an American trader discovered the bears and ordered 3,000 of them. The bears began an unprecedented selling success in the USA from 1906 under the name of Teddy Bear - named after the American president Theodore ”Teddy“ Roosevelt.

1904 - A"Steiff - Knopf im Ohr" (Button in Ear) -  a brand sign arises and an eventful life comes to an end

In order to make their own high quality products unmistakeable, and fend off numerous cheap imitations, Franz Steiff developed the brand sign "Steiff - Button in Ear". At the world exhibition in St. Louis, Margarete was awarded the Grand Prix, and finally in 1906 Margarete Steiff GmbH was founded, the company name which is still used today.

In 1907, 400 employees and 1,800 home workers produced 973,999 teddy bears and a total of around 1,700,000 toys. An international company arose which continually expanded its product range.

Margarete Steiff died on the 9th of May 1909 at the age of 61, following a lung infection.

This was a hard blow for the Steiff family, friends and employees. Margarete’s nephews took over the company and people from all over the world continue to dream her dream even today. Margarete Steiff created something which is larger than life.

1910 - Steiff worlds arise 

In 1910 Steiff won the Grand Prix at the world exhibition in Brussels, show pieces with a multitude of stuffed toys and animals inspired the public.

The ”Steiff Circus“ used mechanically-moved figures for the first time. One of the most successful show pieces, "Noah’s Ark", came about four years later. Then there were hard times but not only for the company: in the hard years of the war and after, Steiff finally had to adjust their range - paper-type materials meant that the so called ”paper teddy bears“ came into existence, and toys made of wood were added to the range.

1927 - Hard times in a positive sense

In the "Golden Twenties" there was once again a demand for fabric and plush. Steiff introduced assembly line production in order to satisfy the high demand for, above all, their stuffed dogs. The plush dog Molly went down a storm and over 500,000 were sold by 1932.

1951 - The new beginning 

The next difficult time was during the World War II. After the end of the war the company restarted in 1947, and just a year later it had nearly 1,000 employees, and 5 years later twice as many. Among other things this rapid growth was due to Mecki, the mascot of a television newspaper and a figure from the puppet feature film by the Diehl brothers, which was manufactured by Steiff as a stuffed puppet from 1951.  

In 1953 the Teddy bear celebrated its 50th birthday - the jubilee bear ”Jackie“ was presented for this occasion in a completely new design - as a funny bear child with a small belly button.

1980 - 100 years of dreams in cloth and plush

The 80’s began with the company's 100th year anniversary, when the Margarete Steiff Museum was opened in Giengen - a forerunner of today’s experience museum, ”The World of Steiff“. In addition, Steiff began to produce animal replicas in limited editions for their fans. ”Petsy“ - the children’s favourite captured the market and the hearts of Steiff friends around the globe.

1992 - Steiff Club

Then, finally on the 1st of April 1992, the Steiff Club was founded for lovers and collectors of all Steiff animals, with exclusive club advantages and own club editions.

In order to be able to present their own products in the cities in an appropriate surrounding, the first Steiff Gallery was opened in Hamburg in 1997 on the anniversary of Margarete Steiff’s 150th birthday. Three years later Cologne, Munich and Dusseldorf also had their Steiff Galleries,followed by Berlin, Vienna, Nuremburg and Stuttgart. In 2003, there were openings in Kiel, Hanover, Wiesbaden, Zurich and a second Steiff Gallery in Hamburg. In 2004 a Steiff gallery opened in Bromley, London.

005 - The new millennium 

Naturally, the success story continued into the new century, and new paths were walked. The world première of the musical ”Teddy - A Musical Dream“ took place in 2002. Also in Giengen, the home of all Steiff animals, there were things going on: the "World of Steiff" experience was presented in 2003 for the first time. Up until 2005 the ”World of Steiff“ experience museum was built on the company grounds, according to instructions of architect Andreas Ramseier. It is an architectural paramount achievement and offers an animated dream world for the whole family on an area of 2,400m². Just right for the 125 year company jubilee "the World of Steiff" opened its gates. The icing on the cake of the company jubilee was the costly 125 carat Teddy bear edition.

For the first time in 2006, the Steiff Summer was hosted in the company grounds in Giengen an der Brenz,a large summer festival, which is especially held for Steiff friends and families and offers a lot of fun and excitement for all age groups. By 1907, almost a million teddy bears were produced. In 2007 - exactly 100 years later - the jubilee edition "A Million Hugs" was published on this occasion.

2007 comes up with the presentation of Steiff's new look.

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Steiff's Story

The history of Steiff teddy bears

24 JULY 1847 - MARGARETE STEIFF IS BORN 

On 24 July 1847, Margarete was born in Giengen, near Ulm, Germany, the third of four children. Her father was a master builder, Friedrich Steiff, her mother Maria Margarete Steiff, née Hähnle.

1849 - A CRUEL STROKE OF FATE 

When Margarete was 18 months old, she suffered a high fever and as a result her legs became paralysed and it was painful to use her right arm. Three years later, a doctor in Ulm diagnosed her with polio. Many attempted cures and doctor visits were all in vain and her parents begin to despair.

1858 - FIRST CHALLENGES 

Full of zest for life, Margarete fought to lead a normal life. She was taken to school in a handcart by her siblings and neighbouring children. A woman living near the school carried her up into the classroom every day. In spite of the pain in her right hand, Margarete also took sewing lessons, initially against her father's wishes. At 17, she finally completed her training as a seamstress.

1862 - A DREAM COMES TRUE 

Margarete's elder sisters - Marie and Pauline - opened a dressmaker's shop in which Margarete worked part-time. When Marie and Pauline left their home town some 8 years later, Margarete continued on her own.

1874 - A LITTLE WORKSHOP OF HER OWN Margarete's father converted the family home and set up a workroom for her - a small dressmaking workshop. From her first earnings, Margarete bought a sewing machine of her own. Because the flywheel on the right-hand side was difficult for Margarete to operate, she had the ingenious idea of simply turning the machine around.

1877 - FIRST STEPS TOWARDS GOING INTO BUSINESS 

Adolf Glatz, her cousin's husband, advised her to go into business on her own. Margarete opened a ready-to-wear felt clothing business to sell clothing and household articles she made herself. Before long, she was able to take on several seamstresses.

1879 - THE "ELEFäNTLE" 

In an issue of a magazine called "Modenwelt" dated 8th December, Margarete saw a pattern for a small elephant made of fabric. Based on this design, she sewed a pincushion shaped like a small elephant, the "Elefäntle". Soon the small fabric animals proved to be very popular - as toys for children.

1880 - THE BEGINNINGS OF A FAMILY COMPANY 

The official date of foundation of Margarete Steiff GmbH. The "Elefäntle" developed into the company's first big-selling product. Her younger brother, Fritz, successfully sold the felt elephants at the nearby Heidenheim market. Six years later, Margarete had sold over 5,000 elephants. At this point, Margarete also designed other fabric animals.

1890 - THE FELT TOY MANUFACTURING FACILITY 

Margarete's brother Fritz built his disabled sister a house with a suitably equipped living area on the first floor and a small shop on the ground floor. The house was named "Felt Toy Manufacturing Facility" (Filz-Spielwaren-Fabrik). Today, the street in which this house is found is called "Margarete-Steiff-Strasse".

1892 - ONLY THE BEST IS GOOD ENOUGH FOR CHILDREN The first illustrated Steiff catalogue appeared, showing the wide range of products available. The original elephants were joined by monkeys, donkeys, horses, camels, pigs, mice, dogs, cats, rabbits and giraffes. The catalogue also reflected Margarete's motto: "Only the best is good enough for children".

1893 - THE FIRST TRADE FAIR On 3 March 1893, the felt toy manufacturing facility was entered in the commercial register as "Margarete Steiff, felt toy factory Giengen/Brenz". The toys were showcased for the first time at the Leipzig Toy Fair. Margarete now had a workforce of four seamstresses and ten outworkers.

1897 - AN ADDED INJECTION OF CREATIVITY 

Richard Steiff, Margarete's favourite nephew, joined the company. Richard studied at the School of Art in Stuttgart as well as studying in England. His sketches of animals form the basis of many Steiff creations

1902 - BIRTH OF THE TEDDY BEAR 

Richard designed "Bear 55 PB", the world's first toy bear with jointed arms and legs. While looking for a suitable material for the fur, Richard found the cuddly and dyeable mohair plush, manufactured by the Schulte pile-fabric weaving mill in Duisburg.

1903 - TEDDY BEAR TAKES THE WORLD BY STORM 

Margarete herself was rather sceptical, but allowed Richard to present his bear at the Leipzig Toy Fair. The breakthrough came when an American businessman discovered the bear and placed an order for 3,000. The bear enjoyed unprecedented levels of sales in the USA, where, from 1906 onwards, it is sold under the name "Teddy bear" - after the US President Theodore "Teddy" Roosevelt.

1904 - STEIFF - "BUTTON IN EAR" The trademark "Steiff - Button in Ear" was developed by another of Margarete's nephews, Franz Steiff. The aim of this trademark was to fend off the vast numbers of cheap imitations and to make the company's own high-quality products unmistakable. Margarete won the Grand Prix at the World Exhibition in St. Louis.

1906 - AN INTERNATIONAL COMPANY IS FOUNDED 

Founding of Margarete Steiff GmbH - the name under which the company still trades.

1907 - THE COMPANY GOES INTERNATIONAL 

974,000 Teddy bears were produced by 400 staff and 1,800 outworkers - making a total of approximately 1,700,000 toys. The product range was constantly expanded.

9 MAY 1909 - LARGER THAN LIFE 

Margarete Steiff died of pneumonia at the age of 61. A hard blow for the whole Steiff family, her friends and her employees. Margarete's nephews took over the running of the company and people all over the world have been keeping her flame alive ever since. Margarete Steiff created something that is larger than life

1910 - STEIFF WORLDS EMERGE 

Steiff won the Grand Prix at the World Exhibition in Brussels, captivating onlookers with a variety of rag dolls and soft toys. The "Steiff Circus" used mechanically moving figures for the first time. Four years later came the "Noah's Ark", one of the most successful showpieces ever.

1919 - HARD TIMES 

During the tough war and post-war years, Steiff had to adapt its product range accordingly, with substitute fabric being used to a great extent. A kind of cellulose material was used for what became known as the "paper Teddy bear". Furthermore, toys made of domestic woods were included in the product range.

1925 - FOUR-LEGGED FRIENDS 

The advent of the Golden Twenties brought about a revival in demand for fabric and plush. Steiff introduced production lines to cope with the high demand, above all for its toy dogs. Molly the Steiff dog proved to be irresistible and over half a million were sold by 1932.

1947 - NEW BEGINNINGS 

The company resumed production after the end of the Second World War. A mere 12 months later, Steiff has a workforce of almost 1,000, a figure which is to double five years later.

1951 - MECKI TAKES THE WORLD BY STORM 

Mecki, the hedgehog mascot of German TV magazine Hörzu and a figure from the Diehl Brothers' puppet films, was produced under licence by Steiff in the form of a doll. The Mecki doll quickly became a top seller the world over.

1953 - HAPPY BIRTHDAY, TEDDY BEAR 

The Teddy bear celebrates its 50th birthday. The "Jackie" anniversary bear was presented with a whole new design - as a cute baby bear with a hint of a navel.

1980 - 100 YEARS OF DREAMS IN FABRIC AND PLUSH 

The Margarete Steiff Museum - predecessor of today's "Die Welt von Steiff" Adventure Museum - opened in Giengen to mark the 100th anniversary of the company. At this time, Steiff also began producing limited numbers of replicas for Steiff enthusiasts.

1984 - CHILDREN'S FAVOURITE PETSY

A firm favourite with the young, Petsy captureed the market and the hearts of Steiff enthusiasts around the globe.

1992 - THE STEIFF CLUB On 1 April, the Steiff Club was founded as an organisation for enthusiasts and collectors of Steiff animals. With exclusive Club benefits and Club editions.

2002 - TEDDY LEARNS TO DANCE 

World premiére of the musical "Teddy - a musical fantasy"

2005 - 125 YEARS OF STEIFF 

To celebrate the 125th anniversary of the company, the new Steiff Adventure Museum "Die Welt von Steiff" opened its doors for the first time. Steiff has created more than 20,000 different animals over the last 125 years. The crowning glory of the museum is the extremely valuable 125 Karat Teddy bear edition.

2006 - THE STEIFF SUMMER 

For the very first time, the Steiff Summer event was held on the company grounds in Giengen - a giant summer party for Steiff enthusiasts and families with lots of exciting attractions and a promise of fun for guests of all ages.

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